A PIM that lives where your team already works.
A complete product information system, built in Airtable, designed for Shopify brands. One source of truth for every product, every variant, every image - without the cost or complexity of an enterprise PIM.
Baselayer PIM - Home
One product. One record. One structure.
Every product lives as a single record with everything the storefront needs - type, sub-category, colourway, pricing, fabric, country of origin. Set the Size Run, and the variants generate themselves.
Product Manager Overview
Variants without the manual work.
Pick a Size Run, Alpha, Numerical, One Size, or your own - and generate every variant with the correct size, colourway, pricing, and SKU pattern. Change the run, the variants reshape. No drift.
Variant Manager — Grouped View
Every field your PDP needs, in the record that owns it.
Descriptions, bullet points, SEO title and meta, fit notes, care instructions, tech features, models, country of origin. Every field maps to a Shopify field or metafield. The product record is the PDP brief.
Product Manager — Tabbed Sections
Drop, queue, sync.
A dedicated workflow for product imagery. Stage images on each product, queue them as a batch, and push them to Shopify via Airpower. Variant-specific shots, alt text, position — all managed in one view, never duplicated.
Image Sync — Staged & Ready
One checkbox sends a product to your store.
Powered by Airpower. Two-way sync handles products, variants, and inventory. Field-level control over what syncs. Inventory comes back from Shopify so you never get race conditions or accidental overwrites.
Shopify Product Sync — Queue