BaselayerPIM.
Product information, structured.
A real PIM. Built in Airtable.
A complete PIM for Shopify brands, built in Airtable. One place for every product, every variant, every image - fast to onboard, yours to shape, built to grow.
Baselayer PIM - Home
Every product. Every field. One place.
Every product in your catalogue lives as a single record, with all the fields the storefront needs - type, sub-category, colourway, pricing, fabric, country of origin. Searchable, filterable, easy to edit at scale.
Product Manager Overview
Every variant. No drift. No exports.
Every variant across your catalogue, grouped by product, fully editable. SKUs, barcodes, pricing, position - all in one view. Change a Size Run and the variants reshape. No spreadsheet exports, no parallel systems, no drift.
Every variant, grouped by product.
Every layer of the product. One record.
Every layer of a product - content, details, media - held on one record. Descriptions, tags, models, SEO, care, fit, images. All mapped to Shopify. The record is the brief.
The whole product, in one record.
Drop, queue, sync.
Stage images on each product, queue them as a batch, push them to Shopify via Airpower.
Variant-specific shots, alt text, position - all in one view, never duplicated.
Image Sync - Staged & Ready
Queue. Sync. Live on Shopify.
Powered by Airpower. Two-way sync handles products, variants, and inventory - with control over what syncs and what doesn't. Your PIM stays the source of truth. Shopify stays the storefront.
Shopify Product Sync - Queue
Ships ready. Then made yours.
Baselayer PIM ships with a complete schema and sensible defaults — product types, sizes, size runs, countries, tech features, colourways. We tailor it from there to your category, your fields, your workflows.
Your stores
Multi-store ready. Sync the same PIM to multiple Shopify stores - US, UK, EU - with control over what publishes where, and when.
Your automations
Bespoke automations shaped to how your team works. Auto-create product details, alert Slack when stock thresholds hit, schedule syncs around drop dates. Set up once, save hours every week.
Your workflows
Custom Interfaces for each role - merchandising, copy, ecom, ops. Every person sees the fields they need, nothing they don't.
Your category
Fields, taxonomy, and attributes shaped around your range. Wholesale pricing, multi-region SKUs, seasonal drops - whatever you sell, however you sell it.
Live in four to six weeks.
Got an existing Shopify catalogue? We migrate it. No rebuilding from scratch, no spreadsheet purgatory.
Catalogue pulled.
Matrixify export or Shopify CSV — your full product, variant, and metafield data, in one file.
Schema mapped.
Your catalogue mapped into Baselayer's schema. Product types, colourways, sizes - consolidated, de-duplicated, ready to sync.
Connected to Shopify
Two-way sync activated via Airpower. Your team is operational. Your data has a home.
Questions, answered.
Four to six weeks for most brands. Faster if your catalogue is straightforward, longer if there's heavy customisation. We scope properly before quoting so there are no surprises.
We migrate it. Matrixify export or Shopify CSV gets pulled in, mapped to Baselayer's schema, and consolidated. You keep everything, taxonomy, variants, metafields - your existing data stays in Shopify.
No. The custom Interfaces hide the database - your team works in forms and views designed for the job, not raw tables. Anyone comfortable with a Shopify admin will be at home in minutes.
Two parts: an initial setup fee for the build and migration, then retainer or ad-hoc support after that. The setup fee scales with catalogue size and customisation. Happy to share specifics once we've had a proper look at your needs.
You do. It's your Airtable workspace, your license, your data. Baselayer is the structure built inside it. If we ever stop working together, the PIM stays with you.
Built for it. Baselayer is your tool - fields, views, automations all get added or reshaped as you grow. We can pick up changes on retainer or ad-hoc, whichever suits.
Here when you're ready.
A demo of the PIM, a chat about your setup. Whenever it suits.
Just drop me a message!